FanWise is a patent-pending social-mobile technology developed by Starmark International, now in use by thousands of consumers and generating millions of social impressions monthly.

The technology was created as a solution to a real-world challenge our clients raised: “How can we control what’s being said about us on Social Media?

At the time, the answer was “you can’t”. You can run a contest or promotion. You can steer social conversations. But you can’t control the message. However, that client conversation intrigued us and challenged our thinking:



We began with a primitive, hand-built FanWise prototype, progressing to numerous improved versions, beta testing, field pilots and marketing tests, and finally to major market implementation.

Today FanWise is generating millions of social media impressions – operating in several major markets and delivering strong results for top leaders in their space.